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Displaced Memory Eaton's Catalogue 1917. #Scanography #Textures #DigitalArt #MastoArt #FediArt #EatonsCatalogue #Eatons #Catalogue #Canada #CanadianHistory #History #CanadianLiterature

The Eaton's catalogue was a mail-order catalogue published by Eaton's from 1884 to 1976. It was "one of the first to be distributed by a Canadian retail store".

The first version of the catalogue was a 32-page booklet handed out at the Industrial Exhibition (now the Canadian National Exhibition). Within twelve years, the company's mail-order department was filling over 200,000 orders per year. Eaton's actively sought out new subscribers, particularly in rural areas, by employing such tactics as offering gifts for the contact information of non-subscribers.

The earliest versions of the catalogue included #Illustrations in 1887 (the first #catalogues were text-only), #colour in 1915, and #photographs in 1919.

The Eaton's catalogue has been featured in multiple works of Canadian literature, including 'The Hockey Sweater' and 'Anne's House of Dreams'. The publication itself was used to teach literacy in some classrooms. In Western Canada, the catalogue was dubbed the "Homesteader's Bible" or the "Family Bible". This "#Canadiansymbol" was used for such diverse purposes as shin pads, home insulation, and outhouse toilet paper.
The catalogue ceased publication in January 1976.

The Eaton's Christmas catalogue every Canadian child's seasonal planner, and many a headache for Canadian parents.