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@darth_hideout@c.imThomas #Pynchon called it the UBI, the Universal Binding Ingredient. You know it as cream of mushroom soup, the primordial, mass-produced colloid like bleached cranberry sauce, with the blandness of a thousand white suburbs.
Even JRR #Tolkien spun a verse marveling at its wonders.
One recipe to rule them all,
One mortar to grind them,
One ingredient to coat them all
And in a casserole bind them.
The UBI is from Vineland, #Pynchon's 4th novel.
I remember reading a review when it came out, in 1990, by Salman #Rushdie, before the fatwa was lifted & he was himself in hiding. Pynchon was famously reclusive. Rushdie wrote:
"Like, I can dig it, man, but he ought to try it when it's not a voluntary choice." 
GoodreadsVinelandA group of Americans in Northern California in 1984 are…
This toot resonates with so many of my aspects.