TechCrunch: Roblox partners with Google on ads. “Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means marketers who want to reach the younger Gen Z audience that dominates the platform will be able to use Google Ad Manager to place their video ad buys, […]

https://rbfirehose.com/2025/04/02/techcrunch-roblox-partners-with-google-on-ads/

Bot traffic costing advertisers billions as fraud detection fails, investigation reveals https://ppc.land/bot-traffic-costing-advertisers-billions-as-fraud-detection-fails-investigation-reveals/ #BotTraffic #AdFraud #DigitalMarketing #FraudDetection #OnlineAdvertising

Bot traffic costing advertisers billions as fraud detection fails, investigation reveals: Comprehensive investigation finds major verification systems routinely miss declared bots operating from data centers, raising questions about industry oversight. https://ppc.land/bot-traffic-costing-advertisers-billions-as-fraud-detection-fails-investigation-reveals/ #BotTraffic #AdFraud #DigitalMarketing #FraudDetection #OnlineAdvertising

ICYMI: Digital ad libraries addresses industry transparency demands: Major platforms provide centralized repositories as advertising oversight intensifies. https://ppc.land/digital-ad-libraries-addresses-industry-transparency-demands/ #DigitalAdvertising #AdTransparency #MarketingInsights #OnlineAdvertising #AdOversight

Search Engine Roundtable: Bing Puts Ads Within Features Snippets Named You Might Also Like. “I don’t know if you might also like this, you probably won’t but Bing is dropped ads in their featured answers, featured snippets. They are calling these ads ‘You might also like.'”

https://rbfirehose.com/2025/03/27/search-engine-roundtable-bing-puts-ads-within-features-snippets-named-you-might-also-like/

Search Engine Land: Google Marketing Live set for May 21. “Google Marketing Live is a key event for advertisers, offering insights into the company’s latest ad innovations and AI-driven strategies…. Expect updates on AI-powered ad solutions, measurement tools, and cross-platform marketing strategies as Google continues to evolve its ad ecosystem.”

https://rbfirehose.com/2025/03/22/search-engine-land-google-marketing-live-set-for-may-21/

Digiday: TikTok ad prices fall as uncertainty keeps some advertisers away. “Advertisers are split on whether to double down or cash out as TikTok’s future in the U.S. hangs in the balance. But enough have walked away to send ad prices downward for those who do stay. CPMs on the app declined 80% between January 2024 and January 2025, according to an estimate from adtech firm AdRoll based on […]

https://rbfirehose.com/2025/03/22/digiday-tiktok-ad-prices-fall-as-uncertainty-keeps-some-advertisers-away/

A future where machines and artificial intelligence control almost every aspect of marketing, but human creativity still makes the difference.

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https://tigrepop.tv/como-ganarle-a-las-maquinas-el-futuro-del-estudiante-de-marketing-en-la-era-de-la-inteligencia-artificial/?utm_source=mastodon&utm_medium=jetpack_social

ICYMI: Microsoft Clarity expands Google Ads metrics https://ppc.land/microsoft-clarity-expands-google-ads-metrics/ #MicrosoftClarity #GoogleAds #DigitalMarketing #Analytics #OnlineAdvertising

ICYMI: Microsoft Clarity expands Google Ads metrics: Enhanced analytics platform bridges behavioral insights with detailed advertising data. https://ppc.land/microsoft-clarity-expands-google-ads-metrics/ #MicrosoftClarity #GoogleAds #DigitalMarketing #Analytics #OnlineAdvertising

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CTV News: Google Canada denies abusing market power in Competition Bureau suit. “Google denies abusing its market power in a written response to the Competition Bureau’s lawsuit over the tech giant’s advertising practices in Canada. In court documents filed Friday, Google and its Canadian arm argued that the company does not have a ‘substantial degree of market power.’ The Competition […]

https://rbfirehose.com/2025/02/22/ctv-google-canada-denies-abusing-market-power-in-competition-bureau-suit/

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Google sets new 540-day limit for Customer Match data retention https://ppc.land/google-sets-new-540-day-limit-for-customer-match-data-retention/ #GoogleAds #CustomerMatch #DataRetention #DigitalMarketing #OnlineAdvertising

Google sets new 540-day limit for Customer Match data retention: Google announces changes to data retention policies for Customer Match lists, affecting Google Ads and Display & Video 360 platforms. https://ppc.land/google-sets-new-540-day-limit-for-customer-match-data-retention/ #GoogleAds #CustomerMatch #DataRetention #DigitalMarketing #OnlineAdvertising

Google Ads requires conversion environment parameter in offline conversion uploads: Changes to offline conversion import require new parameter for campaign attribution tracking by April 30, 2025. https://ppc.land/google-ads-requires-conversion-environment-parameter-in-offline-conversion-uploads/ #GoogleAds #PPC #DigitalMarketing #OnlineAdvertising #MarketingStrategy

Google Ads requires conversion environment parameter in offline conversion uploads https://ppc.land/google-ads-requires-conversion-environment-parameter-in-offline-conversion-uploads/ #GoogleAds #PPC #DigitalMarketing #OnlineAdvertising #MarketingStrategy

ICYMI: Google AdSense to merge email categories in comprehensive system update https://ppc.land/google-adsense-to-merge-email-categories-in-comprehensive-system-update/ #GoogleAdSense #AdSenseUpdate #DigitalMarketing #EmailMarketing #OnlineAdvertising

ICYMI: Google AdSense to merge email categories in comprehensive system update: Changes to AdSense email preferences coming in April 2025, combining customized suggestions with periodic newsletters. https://ppc.land/google-adsense-to-merge-email-categories-in-comprehensive-system-update/ #GoogleAdSense #AdSenseUpdate #DigitalMarketing #EmailMarketing #OnlineAdvertising