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#Brand

32 posts26 participants0 posts today

Musk does not get a brand “Do Over”

Love him or hate him, Elon Musk is the embodiment of the Tesla brand (and SpaceX for that matter). Now that reality is starting to bite. So, brand perception does in fact matter, and it is not a big stretch to suggest Musk’s DOGE actions are negatively impacting the perceptions of the Tesla brand.

Want evidence? Just listen to and watch Tesla owners… electric car advocates are selling Tesla’s and sales re plummeting.

Tesla sales in 28 European countries were 44% lower in February year-on-year. That reality combined with Musk's continuous over promising and under delivering, plus the lack of new product innovation are all converging to create serious brand challenges for Tesla.

bbc.com/news/articles/cz61vwje #Musk #Tesla #Brand #BetheBrand #ElectricCars #EV