Noticed this ad for Christopher Ward (in the latest issue of Variety) that compelled me to read the wonderfully written body copy! Then, I went down a rabbit hole of other CW ads (while trying to find out which agency is behind these ads) with brilliant headlines and copies! But I couldn't find the name of the agency.

The job of a marketer is to get their product or service noticed. So why does most #advertising avoid that at all costs? & what does that have to do with #naming? Everything, actually. We review #MerriamsGuidetoNaming:

http://the-agency-review.com/merriams-naming

An increasing number of copywriters describe themselves as content strategists. How many have done the work that genuine strategy entails? #copywriting #writing #content #ai #technology #skills #copywriter #career #training #contentdesign #contentstrategy #contentstrategist #uxwriter

Props to the copywriter:

our warm, cheesy macaroni fills your belly and feeds your soul.

it's pure comfort inside and out.

so go ahead, help yourself.

Had a very insightful conversation about the limitations on AI with a marketing copywriter.

Her comment was that actually writing marketing materials is a small part of her job.

If it was just about writing something that persuades a customer to buy a product, it would be a cakewalk.

What takes time is the stakeholder management.

It's navigating conflicting and contradictory demands of different departments.

Legal wants to say one thing. Sales something different. Legal something else entirely.

There's higher-up managers who need their egos soothed.

There's different managers with different views about what the customers want and what their needs are.

And there's a big difference in big bureaucratic organisations between writing marketing collateral, and writing something that gets signed off by everyone who needs to.

She's tried using AI for some tasks, and what that typically involves is getting multiple AI responses, and splicing them together into a cohesive whole.

Because it turns out there's a big difference in the real world between generating a statistically probable output, and having the emotional intelligence to navigate humans.

When the client wants 'The Birds' but doesn't have a budget... they may just get 'Birdemic: Shock and Terror' (2010)!

We're so used to watching films with reasonable budgets, acting, and production levels that it comes as a bit of a shock when one is hilariously bad.

Due to limited funds, director and "visionary writer" James Nguyen couldn't hire a full-time film crew. Instead, cast members performed these tasks. To make the film appear more professional, Nguyen later made up names for crew members in the credits.

He also couldn't afford filming permits or good special effects, so a lot of it was shot at random locations and used truly terrible CGI.

Finally, he had to advertise the film himself by putting banners, fake blood, and fake birds all over his van. Unfortunately, he misspelt "Birdemic" as "Bidremic".

This might be a good example to use when agencies want a masterpiece on virtually no budget.

https://www.imdb.com/title/tt1316037/

Quite a coincidence that two phone ads on two consecutive days (yesterday and today) use the first two pages of newspapers for ads that use variants of the counterintuitive 'This is not for you' headline (Xiaomi - 'Why you don't need it', and Nothing - 'Don't buy me').

Both phones go for sale on the same day too - March 11th (though on rival ecommerce platforms - Amazon vs. Flipkart).

Sinon, toujours dans la logique de penser le web autrement, j'ai publié un autre article sur mon blog du même nom.

J'y parle de rédaction web, et plus précisément des bonnes pratiques.

Cette fois, on parle moins d'éthique et plus de questions opérationnelles.

Vos retours sont les bienvenus.

#redaction #RedactionWeb #seo #copywriting #blogging #promotion

https://web-autrement.fr/la-redaction-web-quelques-bonnes-pratiques/

I'm reading the web copy for this Linux OS and I feel the copywriter is talking straight to NDs. https://pop.system76.com/
#actuallyAutistic #adhd #AuDHD #Linux #copywriting

¿Por qué algunos hilos te enganchan y otros los abandonas al segundo tuit? Spoiler: No es la idea, es la estructura.Aquí tienes la técnica que hará que lean hasta el final: https://iadictodigital.com/estructura-fractal-escritura/
#blogging #Blogs #Escritos #Copywriting #Storytelling #Redacción #Escritura

Hahahahaha Excellent, contextual headline. Great job by the Chennai-based agency Be Positive 24. There are subtle cues in the background design and the name the client too

Streamline content publishing with Wordable! Export from Google Docs to WordPress seamlessly, saving time & ensuring perfect formatting. Try it now! #ContentMarketing #WordPress #SEO #Blogging #DigitalMarketing #Automation #Productivity #MarketingTools #ContentCreation #BusinessGrowth #OnlineMarketing #Entrepreneur #MarketingStrategy #SocialMediaMarketing #Copywriting #WebDevelopment #Freelancing #ContentStrategy #SmallBusiness #TechTools

https://sundusliban.com/content-management-system/?utm_source=mastodon&utm_medium=jetpack_social

Director S. Shankar's Assets Seized: Plagiarism Allegations

https://www.indiaweekly.biz/plagiarism-director-shankar-property-attached/

How i found inspiration for copywriters - and everyone else in advertising - while reading mediocre copy.

https://martinbihl.com/business-thinking/advertising-awards-show-writing

Does everything have to be An Experience? All I did was buy some cheaters.

Has your third nipple lost its charm?

This is one of my favorite rejected ideas, going back to 1997 or so. Tsk. Cowards.

We wrote a long article about short copy. Read it. It will make you better at your job.

https://1827marketing.com/smart-thinking/short-copy-big-impact

Hi Mastadon, how have you been? Sorry, I've been on Bluesky a bit lately and generally ADHDing and forgot you existed. I'll make up for it!

In the meantime, my new site went live. I'll start sharing my blog with thoughts and code snippets on here now!

This is where they will appear.

https://codewordcreative.com/blog/

Marketing Pet Peeve: "Secret Sauce". Is that phrase way overused, or is it just me?

I’ve seen AI replace copywriters. Not all of them—just the ones who wrote like machines anyway.

The ones who think, challenge, and create? They’re still here. We’re still here.